December Newsletter: A Year of New Ideas
DECEMBER 2009
A YEAR OF NEW IDEAS
(And please read on for details of our New Holiday Contest, and Holiday Greetings from our mascot, Jack
A PS: On December 19th we joined the local DO-DAH Holiday Parade for the very first time,
So here we are in all our Holiday Glory!
Wow! It is December! 2009 is coming to an end, and we have seen many new ideas become reality at Beech. First the exciting news, QVC is in the works for 2010 here in the US, and our British distributor, Love Those Shoes, had a great showing in a QVC program in Britian. So Yoga Sandals(R) is coming to TV! The other fun news is that we are making a sandal for Shaq at the request of his yoga instructor. In this picture, Shaq's sample is next to a man's size 14 foot---you guess the size! A large and talented man!
COMFYS FOR CAUSES!
We are very inspired by the response to Comfys for Causes! People who bought Comfys for themselves and loved ones got to choose to donate 20% of their purchase price to one of 5 causes: Feeding America, ASPCA for animals, Alzheimer's, 350.org for the planet, or a local cause for Sunset Beach, and the response has been fantastic! People want to give more beyond their family and friends this holiday season as a way of uplifting the country as a whole, and to be able to buy a healthy, stylish slipper/sandal, and do that community giving as well is a win/win situation! We even got a mention in this Holiday Blog:
http://pwsgiftguide.blogspot.com/2009/11/holiday-top-hot-products.html
We have always supported September's Yoga Month, and October's Breast Cancer Awareness Month, but 2009 was the first year we not only supported November's Alzheimer's Awareness Month, but did our first "gala" fund raiser for the cause. The fund raiser featured Ketty, who with moderate Alzheimer's, picked up a paint brush for the first time at 79 and did some amazing work. You can see a YouTube video of the event at: http://www.youtube.com/watch?v=3h1apR7X5P0
UNIQUE FOR THE FEET
2009 also saw the introduction of our Yoga Sandals(R) Originals2. We figured for those buying Yoga Toes(R) and other "one size" foot aids to help their toes and feet, that a toe spreading sandal that could be changed by the customer to fit their unique foot would be a beneficial idea. It also helped that the beaded strap on the sandal could be changed to any touch of color to match an outfit. Yoga Sandals(R)2 became a sandal that was healthy for the person's unique foot, was stylishly economical, and let's not forget the original purpose, great for pedicures!

HOLIDAY CONTEST!!
As usual in December, we have some great freebies on our site, but I also wanted to point out our Holiday Contest. This year, based on the idea of giving, we ask that you take a video of yourself (with or without Yoga Sandals(R)) doing some charitable act---donating time at a food bank or animal shelter, giving to the Toys for Tots program, a community charitable program----then post that video on YouTube using the keywords "Yoga Sandals" and send us the link (we will also look under Yoga Sandals on YouTube so we catch it!). We will post the links on our site up until Dec. 25th, then take a vote by e-mail Dec. 26th to Jan. 15th. Whoever gets the most votes wins a Spa Renewal Day ($250.00 value) to get ready for 2010! So get creative in your giving, video it, post it, and be in the contest! Remember our photo winner from last year? Here she is! Be Inspired!

Jack is a Cool Santa!
Colleen is looking forward to those Holiday goodies!



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