July/August Newsletter

Our mascot, Jack, is
celebrating the 4th of July!
And Beech Sandal Co. is also celebrating by donating 15% of all product
purchases to the National Coalition for Homeless Veterans. We are directing our donation to the outreach
program for homeless women veterans and their children. Check out what this wonderful organization
does at http://www.nchv.org/.
Beech Sandal Co. is going to
It seems that the interest in
our sandals is growing, both in articles and blogs, and interest from around
the world. We believe in our motto
“Sandal Evolution®” and know that single thong sandals must be replaced by
multi-thong sandals for the health of the foot.
We also want to let you know
about Yoga Month in September. This is a
nationally recognized month, much like October being Breast Cancer Awareness
month, and this is its second year. The
organizers of Yoga Month asked us to pass this message on to you:
ONE WEEK OF FREE YOGA DURING NATIONAL YOGA MONTH SEPTEMBER
Throughout the month of September, people across the country will have access to an entire week of free yoga classes by visiting www.yogamonth.org. The offer is part of the National Yoga Month campaign which is designed to educate, inspire and generate awareness of the positive impact of yoga on health
Please check out their
website for more information!
Please enjoy the remainder of
your summer by doing the things you love both small and large.

May Newsletter
We are gearing up for
National Flip-Flop Day June 19th with The Better Flip-Flop® and our
new Pedicurz™ colors. National Flip-Flop
Day was started by Tropical Smoothie, and on that day they offer free smoothies
for the first 500 customers, so check out their website, www.tropicalsmoothiecafe.com .
Our sandals were dubbed The
Better Flip-Flop by Prevention Magazine in July, 2007. One reason all our models beat out a single
thong sandal is the stability they provide for the foot. No flip to that flop! So this summer we want to be sure everyone
gets a chance to try them out.
So once again, we circled
These sandals have adjustable
spreaders to fit your unique foot’s needs, as well as 5 color accents that can
suit your day’s style. It is like having
5 healthy sandals in one. Great for the
budget!
Then we introduced Pedicurz™,
a fun little summer flip-flop for the beach, pool, travel, and of course,
pedicures.
We sold our Fusion model on a
fitness show on QVC, and they sold out of them in 4 minutes, a
record for that TV Shopping Network!
Not content with that exposure, we put Jack to work, asking you to help us spread the word on a sandal that exercises the foot and keeps joints flexible.
See his offer below:

Get a FREE pair of Yoga Sandals®
Jack has a special promotion for our retail
customers! How many times have you asked
yourselves, “Why doesn’t my
spa/salon/yoga studio carry these sandals?” What a great offering for their retail sales,
a great gift of health and beauty for their clients/students. Now you can help us reach out to them. With their permission, share with us a
contact person and a phone number where we can reach them. We’ll do the work of letting them know about
this great product, and if they order the minimum (12, and sales guaranteed),
you will get a free pair of Yoga Sandals® Footwear, any model, any price. So help us reach out to your local spa/salon/
yoga studio/fitness studio by getting us a name and number to call! You can e-mail us at: customerservice@yogasandals.com
or call us toll free at 1-877-771-TOES!
Thanks so much for supporting Yoga Sandals® Footwear! And be ready for National Flip-Flop Day on
June 19th with The Better Flip-Flop®. . .Yoga Sandals®! Jack says “Hi”!
A Parting Message for May, and the beginning of
Summer:
Be sure to let your friends
know about Yoga Sandals Footwear® and what they can do for joint flexibility,
balance and alignment. Let them know it
might take a few minutes to get used to the spreaders between each toe, and to give them time to do their work. As your toes are adjusting you will feel the
relief in your tired, overly cramped feet.
And remember the key to most sports is balance and these sandals help
train your feet for that crucial element.

March, 2009
Our new mascot, Jack, has been busy at the office making sure all
orders get out promptly! Of course,
Desiree and Val have something to with that as well.
Jack has also been helping Sandi, our media relations
expert, make sure all the spring/summer magazines and “ezines” understand that
The Better Flip-Flop® has arrived and the consumers need to know they have a choice between a stable, functional,
healthy sandal or flip-flops that are known for their ill effects on the feet.

We do have some editorial spots coming out in Yoga
Magazine and Pilates Style, and a Pilates expert is going to present
our sandals on QVC March 4th.
We are looking forward to the exposure, as more consumers need to know
about sandals that exercise the muscles of the feet, align the bones of the
feet, and help the whole body find balance and alignment.
We are a hit in
The UK has focused on Yoga Sandals® Originals, and
people are loving them over there. What
they don’t have as of yet is our newest spring/summer lines, which have even
softer, hygienic spreaders, a yielding surface on the footbed for comfort and
support, and classy looks created by our designers. Check the website for our Fusion and Evolution
models.

We at Beech Sandal Co., LLC believe Spring is a time for renewal. The longer days of healthful sunlight, the sprouting of seeds into trees, plants and flowers, the much needed re-energizing of ourselves and our country are all things to look forward to in this season of re-birth. We wish you balance in all areas of your life (beginning with your feet)!

“Cajun Sunrise” Rose
Newsletter—Volume 5
January, 2009
It’s the New Year at Beech Sandal Co!
We have an exciting year ahead of us! Our new models are already getting media
attention, and have received an enthusiastic response by our customers! These new fashion designer models are the
“Comfys”, our slipper model, the “Fusion” slide, and the “bling” thin-thong
“Evolution.” Our Comfys were seen around

The biggest New Year news is we have a new mascot,
Jack! Jack is a Celtic Jack Russell
Terrier with all the energy of the breed in a smaller package. We have been trying to get him to try Yoga
Sandals® Comfys, but it seems they appeal to his mouth more than his feet! (LOL)L)
A close look at his toes shows that natural spread
that gives him stability and balance, even being a puppy!
Jack keeps us laughing, so we can keep perspective
with all the challenges of a developing business.
Back to our sandals, it looks like our unique and
health conscious sandals will be featured on television in February. We will let you know more details as they
develop. Our design team is working hard
to keep improving the sandal. Our goal
is to have Yoga Sandals® Footwear replace every flip-flop on the market. Why?
Because our sandals are stable, and promote exercising the foot muscles
while keeping the bones of the feet flexible by spreading the toes and
providing heel bone support. Why
wear an ordinary flip-flop, when you can wear a sandal that helps your feet and
body? So we will continue to work on our
goal and improve our product. Keep
checking back on our site for new information.
Here’s the “special” specials for Valentine’s day,
which is right around the corner.
Remember yourself as a loved one, as well as others!
$19.95
$29.95


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November, A Time of Thanksgiving
Every day in life is a time to be thankful, and
November is the time we really allow ourselves to focus on what is good in our
lives. We have two great announcements:
1) We were
awarded the Seal of Approval by the National Health and Wellness Club! 150 independent testers wore our sandals, and
rated them in terms of comfort and positive effects on their bodies. We received an 88% approval rating! Details of the testing will be in the January/February,
2009 issue of Today’s Health & Wellness.

2) WE MOVED! We moved to a much larger warehouse, and we
now have the space to store our new lines of Yoga Sandals® Footwear. These new lines were designed by shoe
designers who incorporated the health aspects of our toe-separating sandals and
heel support with fashion and dash! If
you haven’t seen them, go to our front page and click on the link that says (new winter slippers) to view these . Also, watch your mail for our
Our
(
Don’t have your pair of Yoga Sandals handy? Just take
a picture of your feet spreading those toes and working those muscles next to
the sticker, and we will enter your picture.
Remember this is a vote for the most creative photo, and we are thankful
for the support in spreading the word about Yoga Sandals® Footwear!
Focus on Feet:
The BEST Foot Exercise!
If you have only one exercise you can do for your
feet, make it walking on soft sand for 10 minutes a day! That movement exercises all the muscles of
the feet, and eases many of the foot pains people experience. Notice how walking on soft sand helps your
toes to spread, and feel what that does to those arch muscles! This simple exercise is recommended to many
athletes who use their feet in their sport such as soccer or running. Try it out on your next trip to a beach or
park.
Special of the Month
Check out our election special! Wear the sandals that are the color of your
party (blue or red), and count on the white stripes if you are
independent! These sandals have never
been offered at such a low price, so take advantage of them now. Use them on those Indian Summer days, that
winter vacation, or just to hang around the house.

October is Here!
Breast Cancer Awareness Month,
Halloween,
Fun

October is full of events, both life changing and fun,
and our staff has been preparing some special experiences.
Life changing events are centered around the national
Breast Cancer Awareness Campaign. With
companies across the nation, we are contributing some of our proceeds to the Susan
G. Komen Cancer Foundation. This
foundation promotes breast cancer outreach, education, screening and treatment
programs. 25% of the net proceeds go
directly to support the Komen Foundation’s Research Program. The founder, Nancy Brinker states “I truly
believe that within five years, breast cancer will no longer be a killing
disease, but a manageable one.” The
major partner in Beech Sandal Co. believes that prediction as she is a breast
cancer survivor. See her story under
“Blogging with Dr. Trenberth.” For more
information on Breast Cancer diagnosis, treatment, education and research, try
this website: http://www.nbcam.org
The fun events include Halloween and our

We did our own fun photo shoot on Yoga Sandals®http://www.youtube.com/watch?v=ciaszIH5y_0, and
realized what a great contest a photo shoot would make, so here’s the idea:
Our
Focus on Feet:
Foot Function and Foot Pain
Quote from Sandra Sammartino, who has taught yoga for over 35 years, and trained yoga teachers for over 20 years:

“There are 26 bones in each foot, so we can move over
all types of terrain. Encased in shoes
all day, the feet lose their range of motion, causing problems such as bunions,
hammertoes, flat feet, corns and “plantar fasciitis” which, in my opinion, is a
term used for different types of foot problems.”
“Most foot problems are caused by the tightness and
imbalance of muscles, originating off the bones of the lower leg that insert
into the bones of the foot. If the foot
is restricted in its movement, the leg is as wee, and if the leg gets light, so
does the foot!”
Her solution is to increase the circulation and
movement of each toe joint, work on spreading the weight evenly across the foot,
create more space between the bones of the foot, and wake up the connections
that move through the body via never pathways (through aids like yoga, foot
exercise, Yoga Sandals®, and Foot
Wakers™).
See her video on our website for more insight about foot
function!
Special of the Month
In honor of Breast Cancer Awareness Month, we are putting our pink sandals on sale for $24.95, and our ribbon charms at 50% off. A portion of these proceeds will be donated to The Susan G. Komen Breast Cancer Foundation. While you are looking at our store, check out the Halloween charms for your sandals. Celebrate the life changing events and the fun events this October with our Yoga Sandals®, the sandal for health and beauty!

A Better Idea
At Complexions Day Spa
It was 1998. I was sitting in a pedicure chair at Complexions Day Spa in between psychotherapy appointments. At the end of a very relaxing foot massage, with my nail tech just about ready to polish my toe nails, I realized I only had closed toe shoes with me. I could use the disposable slipper and cotton rope they provided or walk away barefoot to my next appointment, and either way, it wasn’t going to be very comfortable for the rest of my day at work. With visions of my next client wanting to talk about my fresh, bare feet, I thought, “There has got to be a better way.” Really. Long before that line became a buzz line for a TV program. There, at Complexions, I dreamed of a sandal that would spread the toes for a smudge free polish, and let me go about my day in a good looking piece of footwear. There, at Complexions, Yoga Sandals® were invented. I believe the mind needs to relax to allow invention to flourish, and treating my self to a pedicure in a quiet, nourishing space provided just the right environment. That night, I used a single thong sandal, cut some rubber tubing I had, and sewed in separators for the rest of the toes. My husband and I went to the library, looked through the Thomas Register to find sandal factories around the world and faxed about 30 of them a picture of the new sandal. One factory in
Focus On Feet
Topic: Hammertoes

A hammer toe is a toes that is contracted at the middle joint of the toe (the PIP joint), and can affect all toes except the big toe. This condition is a result of muscle imbalance which causes ligaments and tendons in the foot to become unnaturally tight. This tightening of ligaments and tendons cause the toe’s joint to curl downwards. Hammertoe can be very painful causing foot movement to become restricted, and leading to extra stress on the ball of the foot. To work on a hammertoe condition, you need to work to stretch and lengthen the ligaments and tendons, and increase the foot’s mobility and stability. You can ask your podiatrist, movement analyst, yoga or other exercise instructor for specific exercises for your body and feet. And consider wearing toe separating products that allow your toes to re-align, and work on helping the bones, muscles and ligaments of the feet restore balance as you walk.
September is National
Yoga Month!
Yoga Month is underway! The office of Disease Prevention and Health Promotion designated September as National Yoga Month, dedicated to spreading national awareness of healthy lifestyles. To celebrate, a ten city Yoga Festival Tour began in Denver August 25th, and will continue in Miami, Boston, Chicago, Austin, New York, San Francisco, San Diego, Los Angeles, and Vancouver. There will be information, music, demonstrations of healthy lifestyle choices, food and fun! Join Yoga Sandals® at the LA Event, Sept. 20th & 21st, Booth 27, and check out yogamonth.org for more information!
Yoga Month Specials!
In honor of the very first Yoga Month, we are offering our white/black Yoga Sandals® at $24.95, over a 10% savings, and a pair of Yoga Charms to put on your sandals for $2.50, a 50% savings! So celebrate Yoga Month by giving your feet the gift of balance and body alignment!
